Street scene in a small town with buildings, cars, bicycles, traffic lights, and overhead power lines under a blue sky with clouds.

UWUpon

Japanese products you NEED to know about

What do we do?

We’re two friends—one in Japan, one in Australia—on a mission to share the products people in Japan actually use and love. From everyday tools to hidden gems, we personally test and review everything before recommending it.

Our aim is to help people around the world discover reliable, high-quality products straight from Japan. Everything you see on our site has been chosen with care, curiosity, and a bit of trial and error.

If it’s on here, we’ve used it—and think it’s worth your time too.

Nighttime street scene in Tokyo with bright neon signs in Japanese and English, pedestrians walking along the sidewalk, some carrying luggage, surrounded by colorful illuminated buildings.

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A glass of iced matcha green tea with ice cubes, a bowl of matcha powder, and a traditional bamboo matcha whisk in a bowl of water.
Array of skincare and beauty products including Estée Lauder Perfectly Clean foam cleanser, Origins Ginseng eye cream, Origins Mega-Mushroom face serum, Origins Original Skin mask, Origins GinZing eye cream, a lip gloss, and a jade roller, arranged on a white and teal-striped surface.
A traditional Japanese tatami room with a low wooden table, green floor cushions, a black futon mattress, a wall-mounted TV, and shoji-style window, with tea and water on the table.
A detailed model of a red and white futuristic mecha robot with glowing green eyes and a prominent head crest, standing against a neutral background.